Our Craft
For three generations, the JB family has been perfecting the art of knitting. What started as a grandmother's evening hobby has evolved into a passion for creating timeless pieces that bring warmth and comfort to families around the world.
Each piece begins with carefully selected yarns — from the softest merino wool to luxurious cashmere. Our artisans then use traditional techniques passed down through generations, combined with modern innovation to create knits that are both beautiful and durable.
Every stitch tells a story. Every pattern holds meaning. Every piece carries the love and care of our craftspeople who believe that handmade is not just better — it's essential.